Wednesday, August 20, 2008

Free Idea # 178 - Fresh fruit and vegetables marketing idea

Introduce 'pick your own' into large supermarkets.
The new super-supermarkets would incorporate
plantations under glass or polythene where
customers can actually pick their own fruit and
vegetables direct from the plant.

1 comment:

Josh said...

Great idea! I actually had just pitched this idea to someone yesterday. My spin was that you would sell display centers that could be sold to premium groceries. They would be based on aeroponics. One iteration was a spring-loaded basil dispenser that would keep the basil growing. Low cost for market, super fresh, and super novel.